What's Green?

What makes a product “green”? Is it green because of its recycled content? Its energy efficiency? Its lighter carbon footprint? Or is it because it is organic, or non-toxic? Is it because it has recycled packaging — or no packaging at all?

There are so many ways to improve a product that it sometimes makes it hard to tell what's green and what's not.

GreenYour is here to help. To clarify what’s really green, we have screened products and services using clear environmental criteria. This process ensures that if a product is listed on GreenYour, it is because it truly helps reduce your environmental footprint.

A GreenYour product must meet one or more of the following:

1. Green Certification: The product or its principal components are certified and labeled by a credible environmental organization such as EPA’s Energy Star program, USDA Organic, Greenguard, Green Seal, EcoLogo, or the Forest Stewardship Council. See a complete list of certifications we include in our green filter.

2. Green Attributes: The product or its principal components are extracted, harvested, manufactured, distributed, consumed, or disposed in an environmentally or socially responsible way. Green attributes also can relate to materials or ingredients that are ecologically responsible in nature, such as post-consumer recycled content paper, organic cotton, or bamboo, as well as socially responsible business practices, such as Fair Trade practices.

3. Green Yield: The product allows the consumer to reduce his or her direct greenhouse gas emissions, energy use, water use, or waste. Examples include reusable water bottles, public transportation, CFL lightbulbs, or low-flow fixtures.

If you believe that there is a tip or product that should be listed on or removed from GreenYour, please email us or leave a comment on the product or tip page. When recommending products, please provide specific and detailed environmental attributes. We are continuously reviewing and integrating your comments and feedback.

Also, please share with us your questions or comments regarding these criteria.