- Get green power from your electric provider
- Choose renewable energy certificates (RECs)
- Seal air leaks
- Increase the insulation in your attic
- Choose ENERGY STAR products
- Measure energy use of household devices
- Program your thermostat for energy efficiency
- Get a home energy audit
- Save energy at home while you travel
- Install a solar panel system
- Install solar shingles
- Install a solar thermal water heater
- Install a heat pump
- Generate wind power
- Create a micro hydro power system
Energy
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Choose renewable energy certificates (RECs)
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Opting for renewable energy certificates (RECs), known also as renewable energy credits, green tags, and tradable renewable certificates (TRCs), is less direct than getting green power from your electricity provider, yet this option still lets you power up your home or office in a more sustainable manner.
How RECs work

Green consumers without clean power options: Say you decide on greener power for your home or office. First step: examine your local electricity provider’s power mix. Perhaps you find that it’s largely made up of dirty, unsustainable energy and completely devoid of anything green. You then search for other green electric providers, but find that little, if any, clean electricity is available in your area. That is, your local utility provider (if you live in a regulated market) does not offer green power pricing options for a small premium, and there are no private power providers (if you live in a competitive electricity market) offering green power options. You begin to despair, but then realize that clean power is being generated by an independent renewable energy company in a nearby community! But how do you get it?
Clean power providers without buyers: You’re not the only one in a bind. Nationwide, renewable energy companies (most often private enterprises), generate power via solar, wind, hydro, geothermal, or biomass. The problem? At this point in time, it costs more to produce clean energy than non-renewable power from fossil fuels or nuclear sources. Some states require that a certain percentage of their energy portfolio come from renewable sources, but many do not. So, in the absence of state legislation, how are clean energy companies to thrive, or even survive? Most investors are not interested in buying into a market that’s operating at a loss, even if it’s a noble cause.
RECs to the rescue!: Environmentally conscious consumers and green energy producers find mutual benefits through RECs. Clean tech companies generate power and then symbolically bundle it together, usually in quantities of 1,000 kilowatt-hours (a kWh equals 1 megawatt-hour or MWh). This bundle is given a uniquely generated number, known as a renewable energy certificate (to keep it from being double-counted), which can then be offered on the open market to those interested in supporting green energy.
The upshot: The cost of each green tag is calculated based on the difference between the market rate for traditional fossil fuel energy and actual costs of clean energy production. So for instance, if the market price of conventional power is about $0.06 per kWh, and clean power costs $0.07 kWh to generate, the difference will be $0.01 per kWh, which is $1 per MWh. Assuming you use the US average of 11,000 kWh every year, in our imaginary scenario, you’ll pay $110 per year for your RECs. That’s less than $10 a month!
Keep in mind that purchasing green tags does not mean that green electrons get literally delivered to your home. You remain plugged into your not-so-green power supplier, making your regular electricity payments. The green news? The RECs you’ve purchased represent green power being pumped into the overall electricity mix, meaning the more you purchase, the more the balance of power generated nationwide swings in the direction of green. Purchasing RECs effectively allows you to subsidize green energy production—your payments go toward making new and existing renewable energy facilities more competitive. Much like carbon offsets for travel and other CO2-intensive activities, RECs give you green bragging rights—the benefits of this clean energy (fewer greenhouse gases, reduced particulate matter production, and lowered noxious gas emissions) legally belong to you. But perhaps more importantly, purchasing RECs acts as a powerful signal that demand for green energy is increasing.
Find it! Renewable energy certificates
You can purchase RECs, green tags, or TRCs directly from the companies below, most of them serving consumers and businesses across the country. There’s a wide selection of price points, payment schedules, and source options but if shopping locally is important to you, you may want to look for green power producers closer to home, otherwise, your power may be coming from several states away.
You may wish to prep for your REC purchase by calculating your carbon footprint. There are myriad calculators out there, but here are a few to get you started: EcoNeutral, Carbon Friendly Solutions, and ZeroFootprint.
3Degrees
In addition to their carbon offset offering, 3Degrees is a leading national supplier of Green-e Certified RECs sourced from a variety of renewable energy technologies, including wind, biomass, geothermal, solar, low-impact hydro, landfill gas, and biogas. Use the footprint calculator to get started on your green energy path.Bonneville Environmental Foundation
Purchase some green tags for yourself, or buy some as a gift for a friend! This countrywide service draws power from wind, solar, and low-impact hydro power systems (you can even choose which form of energy to support). This company is Green-e certified.Green Energy Choice
Use the carbon calculator to estimate how many green credits to purchase in order to offset your power usage. Green Energy Choice provides RECs (the White Fence Green service) to virtually anyone across the US.NativeEnergy
Purchase some green tags for yourself, or buy some as a gift. This nationwide service draws power from wind, solar, and low-impact hydro power systems (you can even choose which form of energy to support). NativeEnergy is Green-e certified.Renewable Choice Energy
With both family (9,000 kWh/year) and individual (3,000 kWh/year) Green-e certified plans to choose from, you’ll find something that fits your power needs. Monthly fees range from a low $5 to $15 and new subscribers can opt to receive gift cards for a variety of green products and services.Sterling Planet
Sterling Planet offers renewable energy certificates in every state, and even provides a quick breakdown of current dirty energy sources in your area. The credits are sources from wind, hydro, geothermal, and bioenergy.
Before you buy
It’s a good idea to opt for certified RECs to ensure you’re getting truly clean, independently audited sources of energy. Many RECs are verified by Green-e, but some are also vetted by Environmental Resources Trust’s EcoPower program. The Neutral Network also provides verification of the methodologies used to calculate greenhouse gas emissions offsets. See more about certification in Controversies below.
Choosing renewable energy certificates helps you go green because…
- Certificate sales support renewable energy development.
- It allows us to reduce dependence on foreign sources of oil.
- Clean, green jobs are created as this industry expands.
RECs, TRCs, or green tags can be purchased by virtually anyone regardless of whether your local electricity provider offers green power.[1] RECs are generally sold in units of 1,000 kWh or 1 MWh; the average US home uses approximately 11,000 kWh of electricity per year.[2] Despite the fact that the US is not participating in the Kyoto Protocol, many big American companies are voluntarily opting to purchase RECs, including Wells Fargo, Whole Foods Market, and Starbucks.[3]
The demand for electricity in the US is predicted to increase 50 percent by 2025, increasing the need for new energy generating capacity.[4] According to Environmental Defense, electricity use in the US is responsible for 70 percent of sulfur emissions, 33 percent of nitrogen oxide emissions, 23 percent of mercury emissions, and 23 percent of fine airborne particle emissions. Coal power plants account for most of these emissions.[5]
Non-renewable energy sources fall into two main categories: fossil fuel and nuclear energy. Fossil fuels (including coal) create several environmentally harmful gasses,[6] disrupt land and ocean habitats, and result in oil spills, which can kill wildlife and contribute to water pollution.[7] Burning coal provides over 50 percent of the electricity used by Americans,[8] but is the single largest source of mercury emissions.[8] Nuclear energy, on the other hand, has the potential for disastrous accidents (such as Chernobyl), and can cause serious radiation poisoning for workers and those living in close proximity to the plants.[9]
The US leans heavily on foreign sources of oil to supply its growing energy demands. Choosing to support green sources of energy increases energy independence and ensures a more secure social and economic future.[5][6][10] In addition, as money is invested in green power projects, more jobs are created. Supporting green power helps to expand the job market and stimulates the economy.[6]
Renewable energy sources
There are several types of renewable energy sources to consider. Most green power generating companies use a combination of two or more of these options.
Direct solar energy falls into two general categories: concentrating and thermal systems.[11][12] Currently, solar energy provides less than 1 percent of the energy needed by electricity users in the US.[13]
In one way or another, most other renewable power sources are related to solar energy. Wind, for instance, results from solar energy absorbed and reflected by water and land, which in turn creates pockets of air with varying temperatures that react to create wind.[14] The estimated energy potential from wind worldwide is 5,800 quadrillion Btu, which is 15 times more than the current energy demand of the world.[15]
Hydropower comprises 73 percent of all energy generated renewably in the US.[16] The constant cycling of water through the earth results in powerful hydro-forces,[17] which are harnessed using mechanical processes.[18]
Biomass energy is harnessed by burning biomass such as manure, crops, wood, and garbage[19][20] to produce steam, which turns a turbine.[21] Biomass currently provides about 3 percent of the energy used by Americans.[22]
Oceans cover over 70 percent of the earth’s surface and can produce energy mechanically and thermally.[23]
Geothermal energy, which originates in the earth's core where temperatures can reach 9,000°F ,[24] can be used to provide direct heat, can regulate building temperatures (heating and cooling), and can be used to create electricity.[25] It has the potential to provide 50,000 times more energy than the combined resources of all the world’s oil and gas resources.[26]
Hydrogen energy is harnessed by electrochemically combining hydrogen with oxygen, which produces electricity and heat. The only byproduct is clean water vapor.[27]
Controversies
Several controversies have followed the rapid growth in the renewable energy certificates market, not least of which is certification and regulation. Without non-partisan, independent verification of the clean energy industry, critics posit that consumers are faced with misleading, greenwash messages from unregulated companies trying to pass their green tags off as entirely renewable.[28][29] Issues of transparency also dog the sale of RECs, since clean energy suppliers sometimes refuse to identify which projects receive the funding, and how much their profits are relative to funds being sent to the expand clean energy generation.[30] Finally, RECs are being touted as the poor man’s carbon offsets, since they are often cheaper than purchasing offsets, and certainly less expensive than building one-off wind or solar farms.[31]
Glossary
- Btu (British thermal unit): A unit of energy used universally in the heating and cooling industries. It is defined as the unit of heat required to raise 1 pound of water by 1° F.
External links
- US National Renewable Energy Laboratory - Emerging Markets for Renewable Energy Certificates: Opportunities and Challenges
- Renewable Energy World.com - Improving the Forward Curve for Green Power
- US Environmental Protection Agency - Clean Energy
- CNN.com - Iceland phasing out fossil fuels for clean energy
- US Department of Energy - Renewable Energy Certificates and Air Emissions Benefits: Developing an Appropriate Definition for a REC
Footnotes
- American Wind Energy Association - What Are Tradable Renewable Certificates?
- US Energy Information Administration - End-Use Consumption of Electricity 2001
- US Environmental Protection Agency - Carbon Copy: Fortune 500 Green Power Challenge Page 10
- National Center for Policy Analysis
- Environmental Defense - Why Is It Better to Buy Green Electricity
- US Environmental Protection Agency - Why Buy Green Power?
- US Energy Information Administration - Petroleum (Oil): A Fossil Fuel
- Sierra Club - Dirty Coal Power
- Green-e - Nuclear energy
- US Department of Energy - Buying Green Power
- US National Renewable Energy Laboratory - Photovoltaics
- US Energy Information Administration - Solar Energy: Energy from the Sun
- US National Atlas - Renewable Energy Sources in the US
- American Wind Energy Association - What is wind energy?
- American Wind Energy Association - Wind Energy Potential
- US Energy Information Administration - Hydropower: Energy from Moving Water
- US Department of Energy - How Hydropower Works
- Union of Concerned Scientists - Clean Energy: How Hydroelectric Energy Works
- US Department of Energy - Biomass FAQs
- NCGreenPower - Renewable Energy Landfill Methane
- US National Renewable Energy Laboratory - Biopower
- US Energy Information Administration - Biomass: Renewable Energy from Plants and Animals
- Renewable Energy Access - Ocean Energy
- Geothermal Education Office - Geothermal Energy Facts: What is Geothermal Energy?
- Renewable Energy Access - Geothermal Energy
- Union of Concerned Scientists - How Geothermal Energy Works: The geothermal resource
- US National Renewable Energy Laboratory - Hydrogen Basics
- Business Week - How Green Is That Gizmo?
- Joel Makower - Are Carbon Offsets More Than Hot Air?
- Daily Camera - Renewable energy credits generating controversy
- TreeHugger - Shining a Light on the RECs vs. Carbon Offsets Controversy


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